BMW

So, BMW is a sign of wealth. Its video game is a sign of failure not only is it confusing, undermining, and plain boring; it also lacks the resources to attract cutomers to the brand. Because of its lack of excitement, one doesn't want to play it, thus one quits as soon as given the chance. This video game is a PR's nightmare over complicated and totally unobjective. Ultimately, it lacks a most important component of a successful advertising video game; the hook.